Home service business? Need leads?

From wasted ad budget to 30X ROAS in 30 Days

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• Industry: Home Services (Attic Insulation)
• ‍Location: Dallas-Fort Worth, TX
• ‍Challenge: Turning around ineffective Facebook ad campaigns
• ‍Results: $30,000 revenue from $1,000 ad spend (30X ROAS)

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The problem: Gettin started right

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Superior Attic knew they needed to grow their customer base in the competitive DFW market. They came to us because they'd heard the horror stories:

"Facebook ads are a money pit..."
"You'll spend thousands before seeing any return..."
"Home services is too expensive for paid social..."

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Pure BS.

Most home services companies fail at Facebook ads because their campaigns are generic, boring, and completely miss what actually makes homeowners take action.

What we found

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We spotted a painful truth most agencies overlook:

Homeowners don't want insulation. They want lower electricity bills and consistent temperatures throughout their home.

But that wasn't all.

When we analyzed their top-performing organic content, we discovered a statistic that grabbed attention:

‍83% of homes in DFW don't have adequately maintained insulation.

This wasn't just another feature-focused campaign opportunity.

This was a chance to wake up homeowners who had NEVER even looked in their attic but were paying hundreds extra on their electricity bills every month.

What we did

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We ditched the standard "we're the best insulation company" approach and hit homeowners with uncomfortable facts:

1. We created scroll-stopping ads highlighting how neglected attics can increase electricity bills by up to 160%
2. We showcased the reality of old, deteriorating insulation and how it affects air quality and home safety
3. We positioned Superior Attic not as "insulation installers" but as home efficiency experts who help homeowners stop wasting money every month

Here are some of the best ads of the last month that brought Superior Attic 30x ROAS:

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The ads weren't pretty or polished. They showed the gritty reality of what's actually hiding in most DFW attics – and more importantly, what it's costing homeowners who ignore it.

The results: 30x return on ad spend

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Within 45 days of launching our campaign:

• $1,000 in ad spend generated $30,000 in revenue
• Cost per lead dropped by 65% compared to their previous campaigns
• Phone calls from qualified leads increased by 143%
• Average project value increased by 22%

No "brand awareness" metrics. No vanity numbers.

Just cold, hard cash flowing into Superior Attic's business.

Why it worked

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Most people would think of how to create beautiful, forgettable ads about insulation quality and company experience.

We focused on the pain points that actually drive action:

1. Financial waste: Homeowners hate throwing money away on high electricity bills
2. Discomfort: Temperature inconsistencies make expensive homes feel cheap
3. Hidden problems: The fear of what's lurking in spaces they never inspect

The ads worked because they forced homeowners to confront an expensive problem they didn't even know they had.

What Superior Attic says

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"Roas Depot completely changed our approach to marketing. Instead of talking about our services, they helped us speak directly to the problems our customers actually care about. The leads coming in now are pre-sold on the value of what we do, not just shopping for the cheapest option."

The bottom line

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Home services marketing isn't about looking professional or winning design awards. It's about hitting homeowners with uncomfortable truths that force them to take action.

If you’re tired of watching your advertising budget disappear with little to show for it, it’s time for a change.

At ROAS Depot, we don’t " run ads", we craft strategies that touch hearts and open wallets.

Let's talk and make it happens with you too.