Fashion brand looking to scale?

Background:

‘FashionCo’ (changed name of company) is an appeal brand that had previously run successful Facebook and Instagram ads.

However, the company had not run any ads since August 2021 and was worried that the long break would affect their profitability. The brand was doing approximately $80,000 in organic revenue a month and wanted to explore the potential of paid advertising to boost their revenue.

Challenge: Learn About the ROAS Depot Paid Social Success Strategy Here

FashionCo were experts at designing wearables their customers loved, but they had limited experience in reaching their target customers through social media platforms like Facebook and Instagram. They had previously run successful ad campaigns but had not run any ads since August 2021, and they were worried that the gap in running ads would affect the success of their new campaign. They wanted to find a way to increase their revenue through paid social advertisements.

Solution:

FashionCo reached out to ROAS Depot, a digital marketing agency specializing in Meta (Facebook/Instagram) advertising, to help them with their paid social campaign. ROAS Depot conducted a deep analysis of the past strategies success, competitors advertisements, and in depth market research to identify trends and best practices. Based on the analysis, ROAS Depot recommended a strategy that included targeting specific audience segments with relevant ads, optimizing the ad placements, and testing different ad creatives.

Results:

Within the first 20 days of restarting the ad account, ROAS Depot was able to achieve a ROAS over 4. In the second month, the agency was able to achieve a 14+ ROAS. The ads were driving more traffic to FashionCo's website, resulting in a dramatic increased company revenue in addition to their organic efforts. FashionCo was thrilled with the results and was relieved that the gap in running ads did not prevent profitable return with paid social ads.

Key Takeaways:

Experienced media buyers are critical in helping brands maximize their current organic revenue by introducing paid advertisement. With their knowledge of the market trends, targeting techniques, and optimization strategies, media buyers can help brands achieve a higher ROAS and drive more revenue. In the case of FashionCo, the re-introduction of paid ads resulted in a significant increase in revenue, despite the long break. It's essential to work with a digital marketing agency with experienced media buyers to ensure a successful advertising campaign, even after a long gap in running ads.