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The pickleball training aid brand had been in business for a while and had built up a decent following through organic social media marketing and word-of-mouth.
Their products were well-received by pickleball enthusiasts, but they felt that paid advertisement could be the next way of bringing additional revenue to their company.
One day, the brand's founder stumbled upon ROAS Depot, a digital marketing agency specializing in Facebook and Instagram advertising. After a few conversations with the team at ROAS Depot, the founder decided to give paid advertising a shot and see if it could help them break through their revenue plateau.
The first week of running Meta (Facebook/Instagram) ads was a huge success. The team at ROAS Depot was able to achieve a 5.94 ROAS off of $2,000 in spend, leading to over $12,000 in revenue in just one week. The founder was ecstatic and immediately decided to increase their ad spend for the following month.
Over the next month, the ROAS Depot team was able to spend about $900 per day on ads and achieve a 3.98 ROAS for the month. This led to over $100,000 in revenue in the first full month of running ads. The founder was blown away by the results and was excited to see how far they could take the brand with paid advertising.
It's important to note that not all results are similar to this. However, when there is a clear product-market fit, paid advertising can be like throwing gasoline onto an already roaring fire. In this case, the pickleball training aid brand had a loyal following of customers who were eager to buy their products. By using paid advertising to reach a wider audience, they were able to exponentially increase their revenue and reach new customers.
In conclusion, partnering with a digital marketing agency like ROAS Depot can be a great way for businesses to experiment with paid advertising and potentially unlock new revenue streams.
When there is a clear product-market fit, paid advertising can be a powerful tool for driving sales and reaching new customers.
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